At PRYDE, we’re more than a motorsport apparel brand — we’re a lifestyle driven by passion, performance, and personal expression. Born out of a love for racing and designed with purpose, our gear is made to make you look and feel your best whether you’re on the track, representing your crew, or chasing everyday victories.
We create custom motorsport-inspired apparel and lifestyle gear that blends bold style with functionality. From premium gloves and trackside apparel to pieces that celebrate your racing journey, every product is crafted with intention and built to last.
Proudly designed in Texas, we carry Lone Star pride into every stitch and detail — because we believe great design comes from authenticity and bold identity.
What sets us apart isn’t just our look — it’s our commitment to quality, individuality, and satisfaction. Every item begins from the ground up, tailored to exceed expectations, perform exceptionally, and help you stand out in every setting.
Whether you’re outfitting your team, expressing your personal style, or finding the perfect gift, PRYDE has you covered. We’re here for the moments that matter — the thrill of speed, the pride of achievement, and the joy of looking good while doing it.